Years 4 and 5 Artistic Direction
Program

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Artistic Direction Program (Years 4 & 5)

Available in Aix-en-Provence, Annecy, Bordeaux, Caen, Grenoble, Lille, Lyon, Montpellier, Nantes, Paris, Strasbourg, Toulouse, Tours
Program delivered through apprenticeship (work-study) and on campus
At the end of Year 5: School diploma awarded by a jury of professionals
Professional certification project at Level 7 submitted to France Compétences

Studies Teachings The choice of sandwich courses Educational objectives

Artistic Direction
Program

Years 4 and 5 of the Art Direction training program build on the fundamentals acquired in years 2 and 3, taking creativity, innovation and the use of new technologies even further. At the end of their 3rd year, students choose a specialization that will enable them to offer new experiences by developing the uses of tomorrow: Interactivity & Innovation or Immersive Spaces & Concepts.

Teachings

GRAPHIC DESIGN AND BRANDING

Branding
Graphic design
Web design
Sound Design
Eco-design
UX/UI, AI Optimization
Communication management
Semiology
Ideation & Creativity with AI
Design - Writing

PROJECTS

Project management and management
Speaking techniques
Personal branding
Real cases and Teamwork: serving a real client, students will have to design complete communication solutions

2 specializations to choose from in 4th year:

Spécialisation Interactivité & Innovation

With this specialization, art direction students develop expertise in the creation of digital paths. They learn to imagine innovative, interactive brand experiences, designing intelligent interfaces that anticipate tomorrow’s uses.

Iterative project management
Digital eco conception
AI and Augmented reality
UX Design
Interface design - UI
Data visualization and IA
Connected objects
Augmented reality
Touch Design
Use test / Quality

Immersive Spaces & Concepts specialization

Thanks to this specialization, Art Direction students will learn to design and develop a brand’s physical space. They will be trained to develop unique concepts, offering immersive and innovative user experiences.

Project Management
Eco conception
Environmental branding
Motion design
3D design
Sociology / Marketing
Video mapping
Virtual / Augmented reality
Holographic techniques

Professional experience

4th and 5th year: sandwich course (3 to 4 weeks at a company, 1 week at school)

The choice of alternation

During the artistic direction training, the 4th and 5th year work-study programs (24 months) takes place in a communications agency, a graphic studio or with an advertiser. Each month, the work-study student spends 3 to 4 weeks in the company and 1 week at school. This formula allows the immediate application of theoretical concepts in the professional world.

Responsibilities and experiences

By developing both theoretical and practical skills, the student gains access to positions of responsibility with greater legitimacy. The goal is to secure a stable and qualified first job within a host company.

Remuneration and conditions

The training is funded by the company (through its approved joint collecting body – OPCA) and takes the form of a professionalization contract or an apprenticeship contract. The student becomes an employee of the company and, as such, receives a salary equivalent to 80% of the minimum wage (with the exact amount varying depending on age or applicable collective agreements).

Educational objectives

Analyze a customer request and define strategic recommendations in graphic design
Design and supervise the graphic creation of a complete brand identity (visual identity, charter, values, etc.) and communication campaigns and its variations, (website and mobile, interactive digital media, printed materials, etc.)
Manage a graphic design studio and the team that makes it up

Prerequisites

Year 4 Admission: Applicants must have successfully completed 3 years of higher education (equivalent to 180 ECTS credits)
Year 5 Admission: Applicants must have successfully completed 4 years of higher education (equivalent to 240 ECTS credits)
Entrance tests will assess the applicant’s artistic and technical level. An individual interview will also be conducted, allowing the candidate to discuss and explain their motivations and career goals.
Applications must be submitted 6 months prior to each academic intake (September).

Duration of the course

4th year is a sandwich course divided as follows:
- 441 hours of training
- Monthly schedule: 1 week of training / 3 weeks in the company
5th year is a sandwich course divided as follows:
- 441 hours of training
- Monthly schedule: 1 week of training / 3 weeks in the company

Teaching methods used

Deepening concepts in Artistic Direction and putting them into practice
Experimentation and graphic production
Professional situation
Professional project management, alone or in a team

Operational objectives/skills targeted

Experiment and develop creative solutions at the forefront of innovative and sustainable brand enhancement projects.
Analyze the request and define the creative strategy and experience design for the brand enhancement project.
Develop the creative proposal for the project in line with the brand's strategic vision.
Lead the brand enhancement project and manage the creative teams.

Assessment modality

Evaluation during project phases

Certification awarded upon completion of the program

At the end of year 5 :

The success of the program is conditioned upon the validation of the targeted skills.

School diploma awarded by a professional jury.

Results indicator(s)

At the end of Year 5Rate of candidates presenting for skills validation exams: 100%Program completion rate: 97%Rate of continuing studies: 0.2%Graduate employment rate at 12 months (any job): 78%Graduate employment rate in the targeted profession(s) of the program at 12 months: 73%Institutional value added: +2Rate of training interruptions: 0%Rate of termination of apprenticeship contracts: 18%

+ Other indicators can be found at: https://www.inserjeunes.education.gouv.fr/diffusion/accueil

Dates

Next Intake: September 2026

Brassart-Delcourt Academy school accessibility

You may be wondering about the possibility of following our training courses. Contact us, so that we can inform you and guide you as best as possible: accessibilite@brassart.fr.