From Bac+4 to Bac+5 level (Master’s level) Master’s
in Art Direction

The Master’s
in Art Direction

The work-study Master’s in Art Direction builds on the fundamentals acquired during the Bachelor’s program to further develop creativity, innovation, and the use of new technologies. Students learn to design new experiences by developing the uses of tomorrow. These two years are completed through an apprenticeship (work-study) or work-study internship format, within a communication agency, a graphic design studio, or an in-house creative team.

Teachings

The choice of alternation

During the Art Direction program, the 24-month work-study period in Years 1 and 2 takes place within a communication agency, a graphic design studio, or an in-house creative team. Each month, students spend 3 to 4 weeks in the company and 1 week at school. This format allows for the immediate application of theoretical knowledge in a professional environment.

This Master’s in Art Direction can also be completed through a work-study internship format.

Educational objectives

• Analyze a customer request and define strategic recommendations in graphic design
• Design and supervise the graphic creation of a complete brand identity (visual identity, charter, values, etc.) and communication campaigns and its variations, (website and mobile, interactive digital media, printed materials, etc.)
• Manage a graphic design studio and the team that makes it up

Prerequisites

• Year 1 Admission: Applicants must have successfully completed 3 years of higher education (equivalent to 180 ECTS credits)
• Year 2 Admission: Applicants must have successfully completed 4 years of higher education (equivalent to 240 ECTS credits)
• An individual interview will assess the skills required for admission to the Master’s program, based on a discussion and the review of your CV and structured portfolio. The evaluation will notably focus on your ability to work across multiple media and demonstrate a multi-channel understanding.
• Applications are open until the start of the academic year.

Duration of the course

• 1st year is a sandwich course divided as follows:
  • 455 hours of training
  • Monthly schedule: 1 week of training / 3 weeks in the company
• 2nd year is a sandwich course divided as follows:
  • 455 hours of training
  • Monthly schedule: 1 week of training / 3 weeks in the company

Teaching methods used

• Deepening concepts in Artistic Direction and putting them into practice
• Experimentation and graphic production
• Professional situation
• Professional project management, alone or in a team

Operational objectives/skills targeted

Assessment modality

Evaluation during project phases

Certification awarded upon completion of the program

At the end of year 2 :

The success of the program is conditioned upon the validation of the targeted skills.

School diploma awarded by a professional jury.

No continuation of the route / No footbridge

Results indicator(s)

At the end of Year 2:
Rate of participation in competency validation assessments: 100%
Program completion rate: 97%
Further study rate: 0.2%
Graduate employment rate after 12 months (all jobs): 78%
Graduate employment rate in the occupation(s) targeted by the program after 12 months: 73%
Institutional added value: +2
Program dropout rate: 0%
Termination rate of apprenticeship contracts: 18%

+ Other indicators can be found at: https://www.inserjeunes.education.gouv.fr/diffusion/accueil

Dates

Next Intake: September 2026

You may be wondering about the possibility of following our training courses. Contact us, so that we can inform you and guide you as best as possible: accessibilite@brassart.fr.

What opportunities after
the Artistic Direction Master?