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ApplyFrom Bac+4 to Bac+5 level (Master’s level) Master’s Degree in Art Direction – Work-Study Program
Master’s in Art Direction
- Available in Aix-en-Provence, Annecy, Bordeaux, Caen, Grenoble, Lille, Lyon, Montpellier, Nantes, Paris, Strasbourg, Toulouse, Tours
- Program delivered on campus, through apprenticeship (work-study) or a work-study internship format
- At the end of Year 2: RNCP title “Art Director in Brand Design and User Experience” Level 7 (equivalent to Master’s degree – Bac+5)
The Master’s
in Art Direction
The work-study Master’s in Art Direction builds on the fundamentals acquired during the Bachelor’s program to further develop creativity, innovation, and the use of new technologies. Students learn to design new experiences by developing the uses of tomorrow. These two years are completed through an apprenticeship (work-study) or work-study internship format, within a communication agency, a graphic design studio, or an in-house creative team.
Teachings
Year 1
Anticipate and Analyse
- Marketing & Communication
- Sociology
- History of art and graphic culture
Design
- Semiology
- Copywriting
- Art direction
Produce and Finalise
- Workshops (Social, New Technologies)
- End-of-Year Project (EYP)
Create
- Editorial Design
- Web Design
- Motion design + 3D
Career Project
- Work-Study
- Project Management
- English
- Humanities Days
- Speaking techniques
Year 2
Anticipate and Analyse
- Marketing & Communication
- Sociology
Design
- Semiology
- Copywriting
- Oral Communication Skills
Produce and Finalise
- Art direction
- Web Design
- Motion design
Project management
- Project management
- Entrepreneurship
- Budget management
- Copyright
Professionnalisation
- Technology Watch
- Studio Management – Forward Planning
- Humanity Day
- Work-Study
- Personal branding
- Brand Project – Classes / Coaching
- Client Case Workshop
- Expertise
- Final Project Jury
- Company Assessment
The choice of alternation
During the Art Direction program, the 24-month work-study period in Years 1 and 2 takes place within a communication agency, a graphic design studio, or an in-house creative team. Each month, students spend 3 to 4 weeks in the company and 1 week at school. This format allows for the immediate application of theoretical knowledge in a professional environment.
This Master’s in Art Direction can also be completed through a work-study internship format.
Responsibilities and experiences
By developing both theoretical knowledge and practical skills, students are better equipped to take on positions of responsibility with greater credibility. The aim is to secure a first stable, qualified position within a host company.
Remuneration and conditions
The program is funded by the employer (through its approved training funding body – OPCA) under either a professionalization contract or an apprenticeship contract. The student becomes an employee of the company and receives a salary equivalent to 80% of the French minimum wage (SMIC), with pay varying according to their age group or the applicable collective agreements.
Educational objectives
- Analyze a customer request and define strategic recommendations in graphic design
- Design and supervise the graphic creation of a complete brand identity (visual identity, charter, values, etc.) and communication campaigns and its variations, (website and mobile, interactive digital media, printed materials, etc.)
- Manage a graphic design studio and the team that makes it up
Dates
Next Intake: September 2027
Prerequisites
- Year 1 Admission: Applicants must have successfully completed 3 years of higher education (equivalent to 180 ECTS credits)
- Year 2 Admission: Applicants must have successfully completed 4 years of higher education (equivalent to 240 ECTS credits)
- An individual interview will assess the skills required for admission to the Master’s program, based on a discussion and the review of your CV and structured portfolio. The evaluation will notably focus on your ability to work across multiple media and demonstrate a multi-channel understanding.
- Applications are open until the start of the academic year.
Duration of the course
-
1st year is a sandwich course divided as follows:
- 455 hours of training
- Monthly schedule: 1 week of training / 3 weeks in the company
-
2nd year is a sandwich course divided as follows:
- 455 hours of training
- Monthly schedule: 1 week of training / 3 weeks in the company
You may be wondering about the possibility of following our training courses. Contact us, so that we can inform you and guide you as best as possible: accessibilite@brassart.fr.
Operational objectives/skills targeted
- Experiment and develop creative solutions at the forefront of innovative and sustainable brand enhancement projects.
- Analyze the request and define the creative strategy and experience design for the brand enhancement project.
- Develop the creative proposal for the project in line with the brand's strategic vision.
- Lead the brand enhancement project and manage the creative teams.
Teaching methods used
- Deepening concepts in Artistic Direction and putting them into practice
- Experimentation and graphic production
- Professional situation
- Professional project management, alone or in a team
Evaluation method and sanction
Evaluation during project phases and competency assessments
At the end of year 2 :
The award of the “Art Director in Brand Design and User Experience” Level 7 (equivalent to Master’s degree – Bac+5) certification is subject to the validation of all skills blocks.
RNCP title “Art Director in Brand Design and User Experience” Level 7 (equivalent to Master’s degree – Bac+5) awarded by Brassart – professional certification registered in the RNCP by decision of France Compétences on 29/05/2026 for a period of 5 years (RNCP42326).
In the case of partial validation, each skill block is acquired for life.
Results indicator(s)
At the end of year 2 :
- Participation rate in competency assessments (class of 2025 - 91 students enrolled in the program): 98%
- Programme pass rate (class of 2025 - 91 students enrolled in the program*): 93%
- Overall employment rate after 6 months (class of 2024 - 84% response rate**): 76%
- Employment rate in the programme’s target occupations after 6 months (class of 2024 - 84% response rate**): 72%
- Further study rate (class of 2024): 2%
- Institution’s added value***: +7
- Programme dropout rate (class of 2025 - 91 apprentices): 2%
- Termination rate for signed apprenticeship contracts (class of 2025 - 91 contracts signed): 5%
+ Other indicators can be found at: https://www.inserjeunes.education.gouv.fr/diffusion/accueil
* all candidates who have successfully completed all competency blocks for the target qualification, as recorded in the minutes of the certification board
** Graduates pursuing further studies and those who did not respond to the survey are excluded from the calculation of employment rates (internal survey).
*** Difference between our graduates’ employment rate in the target occupations and the average employment rate observed in those occupations, based on comparable RNCP qualifications (internal survey).
No transfer pathways
Progression opportunities:
Upon completion of this programme, our graduates have access to real career opportunities - explore the career paths available in the “Careers” section of our website - as well as the option, for those who wish, to continue their studies at a higher level.
