Brochure
Get in touch
ApplyFrom Bac+4 to Bac+5 level (Master’s level) Master’s Degree in Art Direction – Work-Study Program
Master’s in Art Direction
- Available in Aix-en-Provence, Annecy, Bordeaux, Caen, Grenoble, Lille, Lyon, Montpellier, Nantes, Paris, Strasbourg, Toulouse, Tours
- Program delivered on campus, through apprenticeship (work-study) or a work-study internship format
- En fin d'année 2 : Titre RNCP « Directeur artistique en design de marque et expérience utilisateur » Niveau 7 (équivalent Bac+5)
The Master’s
in Art Direction
The work-study Master’s in Art Direction builds on the fundamentals acquired during the Bachelor’s program to further develop creativity, innovation, and the use of new technologies. Students learn to design new experiences by developing the uses of tomorrow. These two years are completed through an apprenticeship (work-study) or work-study internship format, within a communication agency, a graphic design studio, or an in-house creative team.
Teachings
Year 1
ANALYSIS
- Marketing & Communication
- Sociology
- History of art and graphic culture
PROJECTS
- Ideation workshop
- Creative strategy workshop
- Showreel workshop
- Speaking techniques
- Personal branding
- Real-life projects and sprints: working for real clients, students design comprehensive communication solutions, motion design productions, or innovative digital projects
- Expertise Weeks: led by professionals from recognized creative agencies or studios
CREATIVITY
- Art direction
- Design - Writing
- Semiology
TECHNIQUES
- Web design
- Motion design
- 3D
PROFESSIONALIZATION
- Project management / team management
- Personal branding
- Entrepreneurship
- English
- Speaking techniques
Year 2
ANALYSIS
- Marketing & Communication
- Sociology
PROJECTS
- Project management and management
- Budget monitoring
- Copyright
- Brand project
- Real-life projects and sprints: working for real clients, students design comprehensive communication solutions, motion design productions, or innovative digital projects
- Expertise Weeks: led by professionals from recognized creative agencies or studios
CREATIVITY
- Design - Writing
- Semiology
- Speaking techniques
TECHNIQUES
- Graphic design
- Motion design
- Web design
PROFESSIONALIZATION
- Project management / team management
- Prospective vision for studio management
- Personal branding
- Entrepreneurship
- Speaking techniques
The choice of alternation
During the Art Direction program, the 24-month work-study period in Years 1 and 2 takes place within a communication agency, a graphic design studio, or an in-house creative team. Each month, students spend 3 to 4 weeks in the company and 1 week at school. This format allows for the immediate application of theoretical knowledge in a professional environment.
This Master’s in Art Direction can also be completed through a work-study internship format.
Responsibilities and experiences
By developing both theoretical and practical skills, the student gains greater legitimacy in accessing positions of responsibility. The goal is to secure a first stable and qualified job within a host company.
Remuneration and conditions
The training is covered by the company (through its approved joint body - OPCA) and takes the form of a professionalization contract or an apprenticeship contract. The student becomes an employee of the company and, as such, receives a salary amounting to 80% of the minimum wage (salary may vary depending on age group or applicable collective agreements).
Educational objectives
- Analyze a customer request and define strategic recommendations in graphic design
- Design and supervise the graphic creation of a complete brand identity (visual identity, charter, values, etc.) and communication campaigns and its variations, (website and mobile, interactive digital media, printed materials, etc.)
- Manage a graphic design studio and the team that makes it up
Prerequisites
- Year 1 Admission: Applicants must have successfully completed 3 years of higher education (equivalent to 180 ECTS credits)
- Year 2 Admission: Applicants must have successfully completed 4 years of higher education (equivalent to 240 ECTS credits)
- An individual interview will assess the skills required for admission to the Master’s program, based on a discussion and the review of your CV and structured portfolio. The evaluation will notably focus on your ability to work across multiple media and demonstrate a multi-channel understanding.
- Applications are open until the start of the academic year.
Duration of the course
-
1st year is a sandwich course divided as follows:
- 455 hours of training
- Monthly schedule: 1 week of training / 3 weeks in the company
-
2nd year is a sandwich course divided as follows:
- 455 hours of training
- Monthly schedule: 1 week of training / 3 weeks in the company
Teaching methods used
- Deepening concepts in Artistic Direction and putting them into practice
- Experimentation and graphic production
- Professional situation
- Professional project management, alone or in a team
Operational objectives/skills targeted
- Experiment and develop creative solutions at the forefront of innovative and sustainable brand enhancement projects.
- Analyze the request and define the creative strategy and experience design for the brand enhancement project.
- Develop the creative proposal for the project in line with the brand's strategic vision.
- Lead the brand enhancement project and manage the creative teams.
Assessment modality
Evaluation during project phases
Certification procedure
At the end of year 2 :
La délivrance de la certification « Directeur artistique en design de marque et expérience utilisateur » Niveau 7(équiv.Bac+5) est conditionnée à la validation de tous les blocs de compétences.
Titre RNCP « Directeur artistique en design de marque et expérience utilisateur » Niveau 7(équiv.Bac+5) délivré par Brassart - certification professionnelle enregistrée au RNCP par décision de France Compétences le 29/05/2026 pour une durée de 5 ans (RNCP42326).
In the case of partial validation, each skill block is acquired for life.
No continuation of the route / No footbridge
Results indicator(s)
At the end of Year 2:
Rate of participation in competency validation assessments: 100%
Program completion rate: 97%
Further study rate: 0.2%
Graduate employment rate after 12 months (all jobs): 78%
Graduate employment rate in the occupation(s) targeted by the program after 12 months: 73%
Institutional added value: +2
Program dropout rate: 0%
Termination rate of apprenticeship contracts: 18%
+ Other indicators can be found at: https://www.inserjeunes.education.gouv.fr/diffusion/accueil
Dates
Next Intake: September 2026
You may be wondering about the possibility of following our training courses. Contact us, so that we can inform you and guide you as best as possible: accessibilite@brassart.fr.
