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ApplyHiigh school diploma to Bachelor’s degree Bachelor
Art Direction
Bachelor in Art Direction
- Available in Aix-en-Provence, Annecy, Bordeaux, Caen, Grenoble, Lille, Lyon, Montpellier, Nantes, Nice, Paris, Rennes, Strasbourg, Toulouse, Tours
- Delivered face to face
- Bachelor’s Degree (School Diploma – Bac+3)
- English-track program available in Nantes (the majority of courses are taught in English).
The Bachelor
in Art Direction
The BRASSART Bachelor in Art Direction consists of an initial integrated foundation year in applied arts, followed by two years that enable students to approach all types of projects with methodology, creativity, and organizational skills: graphic design, packaging design, web design, and advertising.
Students then learn to manage projects as a whole, progressing toward the role of art director through the Master’s in Art Direction.
Teachings
Year 1 – Integrated Foundation Year in Applied Arts
The integrated foundation year is the gateway to our degree programs. It allows beginner students to learn the fundamentals and explore different artistic fields in order to choose a path aligned with their personal aspirations.
FUNDAMENTALS & ARTISTIC CULTURES
- Communication
- Theories of the image
- Digital transformation and AI
- The history of art
- Culture and Society / AI
- English
DISCOVERY OPTIONS
- Graphic & digital design
- Graphic Arts Illustration
- 3D & VFX Animation / Game Art
ARTISTIC TECHNIQUES & DIGITAL
- Academic drawing
- Narrative drawing - Illustration
- Character design
- Volumes
- Graphic techniques
- Adobe Suite: Photoshop, InDesign,…
- Photography
- Live model
- 2D Animation
- Stop motion
PROFESSIONALIZATION
- Communication workshop & graphic design
- Workshop Travel diary
- Workshop Illustration
- Motion Design / Stop Motion Workshop
- Oral expression techniques
- Writing techniques
- Professional project support
Learn more about the integrated foundation year in applied arts
Year 2
The second year of the Bachelor in Art Direction allows students to deepen their knowledge. It provides them with the essential foundation needed to understand the challenges, constraints, and objectives of visual communication. This year marks the beginning of technical maturity.
Most of the learning takes place through project-based work, with each instructor contributing their expertise in key areas. Technical skills are developed alongside the projects, always according to their relevance to the project.
ANALYSIS
- Marketing & Communication
- Sociology
- AI: Ethical, Social, and Environmental Challenges
- Entrepreneurship & sustainable development
- English
- Graphic culture / Artistic culture / Art history
CREATIVITY
- Eco-design
-
Plastic and graphic practices
- drawing
- AI-optimized photo
- video
- vector illustration
- digital painting
- motion
- AI and Prompt Engineering
- Semiology
- Ideation & Creativity with AI
- Design - Writing
- Art Direction Enhanced by AI
- Plastic arts
TECHNIQUES
- Graphic design
- Infographics
- Web design
- Motion design
- 3D design
- Typography
- Data visualization and IA
PROJECTS
- Project management and management
- Workshops (photo, video, motion design, 3D, 360 communication, user experience, communication spaces…)
- Thematic courses
- Speaking techniques
- Personal branding
PROFESSIONAL MONITORING AND INTEGRATION
-
Communication tools
- portfolio
- webfolio
- Professional, technological & cultural monitoring
Year 3
In the third year, students in the Bachelor in Art Direction further deepen their knowledge. Project-based learning becomes more prominent and teamwork develops further. This is also the time to strengthen technical skills, particularly in the digital field (web, motion design…). This technical maturity allows students to take more creative initiatives and begin approaching the professional world, with their first internship in a visual communication or graphic design agency in sight.
ANALYSIS
- Marketing & Communication
- Sociology
- AI: Ethical, Social, and Environmental Challenges
- Entrepreneurship & sustainable development
- English
- Graphic culture / Artistic culture / Art history
CREATIVITY
- Eco-design
-
Plastic and graphic practices
- drawing
- AI-optimized photo
- video
- vector illustration
- digital painting
- motion
- AI and Prompt Engineering
- Semiology
- Ideation & Creativity with AI
- Design - Writing
- Art Direction Enhanced by AI
- Plastic arts
TECHNIQUES
- Graphic design
- Infographics
- Web design
- Motion design
- 3D design
- Typography
- Data visualization and IA
PROJECTS
- Project management and management
- Workshops (photo, video, motion design, 3D, 360 communication, user experience, communication spaces…)
- Thematic courses
- Speaking techniques
- Personal branding
PROFESSIONAL MONITORING AND INTEGRATION
-
Communication tools
- portfolio
- webfolio
- Professional, technological & cultural monitoring
Professional experience
- 3rd year: 2 to 3 months of internship from January to March
Key highlights of the Bachelor
in Art Direction
- A learning context in the form of multidisciplinary workshops which allows the student to develop their creative identity
- Un développement important des compétences digitales (web design et motion design)
- End of year projects: Each year, the BRASSART school student invests in a creation and design project on a theme of his choice
Accompanied by a tutor, professional in his discipline, he creates, develops and scripts his project in order to move towards professional standards. - Practice through workshops: Throughout the course, students participate in workshops, an opportunity for them to put the theoretical knowledge acquired into practice. It is also a way to enrich their portfolio, which is valuable in their professional research.
- The creation of a professional-level press book.
- An option is available on the Nantes campus to follow a course in English.
Further studies – Master’s in Art Direction
What career opportunities are available after
the Bachelor in Art Direction?
What’s new
- Structure by projects: organization of courses upstream around projects
- Acquisition of fundamental techniques while discovering the principles of group work around common projects
- Ideation development
Educational objectives
Design and manage the creative approach and implementation of graphic and digital communication projects.
- Identify the challenges of a communication campaign.
- Analyze specifications.
- Plan the work steps.
- Create graphic concepts.
- Decline the graphic concepts produced on different supports and media, by deploying the axes of communication.
Prerequisites
- Year 1: Hold a Level 4 qualification (equivalent to a high school diploma) with a strong general knowledge base, and demonstrate regular practice in artistic disciplines. In addition, entrance tests are required, notably involving the production of several pieces of work.
- Year 2 Admission: Applicants must have successfully completed one year of higher education (equivalent to 60 ECTS credits)
- Year 3 Admission: Applicants must have successfully completed two years of higher education (equivalent to 120 ECTS credits)
Terms of access and duration of studies
- Application to be submitted 2 months before each academic year (September).
- Total duration: 3 years (+/-1900 hours), including one integrated preparatory year.
Teaching methods used
- Learning the fundamentals and putting it into practice.
- Graphic experimentation.
- Professional situation.
- Professional project management.
Assessment modality
Individual oral and written, continuous assessment, and evaluation during the project phases.
Further studies: Master’s in Art Direction
Results indicator(s)
Progression rate from Year 3 to Year 4: 95%
Dates
Next Intake: September 2026
You may be wondering about the possibility of following our training courses. Contact us, so that we can inform you and guide you as best as possible: accessibilite@brassart.fr.
